Here’s a big question for you…
Who is your Ideal Candidate?
You’ll be hiring seasonal people and you’ll be bringing on some permanent staff as well.
Without an updated Ideal Candidate Profile, you are just hoping you’ll get some good people and, I’m sure you already know that hope is not a strategy.
Even though the retail industry is an old one, there’s no doubt it has gone through profound changes over the past couple of decades and you do need to change some of your thinking and approach some things from a different angle.
One thing you can be sure of – no matter what changes are made to your product assortment, allocation and delivery methods; no matter what technology you have updated, or not; no matter how many of your customers are now buying vastly more on the internet than they ever did before…
One thing remains as true as it always has, and this is critically important..
If you have human employees interacting with customers
in your retail stores, then those employees must meet, and exceed the expectations of those customers.
Insisting on a practice of putting poorly informed and barely trained employees on the sales floor, and behind the cash desk,
will only hasten your race to the bottom.